Executive Team
  • Design
  • Plastics
  • Manufacturing
  • Logistics





The lead talent at Novation Industries brings over 100 years of combined product development experience so that you can be rest assured that your project is being managed and cultivated by an extraordinarily talented group of executives (pictured left to right as ordered below).

Novation Industries' Executive team

Chris Metz, CEO
Chris has provided Novation Industries (formerly WM Plastics) leadership for more than 25 years.  He was instrumental in developing the quality processes and high standards that company embraces today.  His work as VP Operations, President and eventually CEO has brought the company a steady and strong leadership continuity, one that transcended from his father’s vision.  The company’s steady growth culminated in the construction of a new facility in 2001.  Chris’ leadership has been a critical influence in positioning the company for growth into the future and has transcended into the recent expansion and rebranding efforts. 

John Snyder, VP Business Development
John leads the Novation Industries Strategic Client Partnerships Program and works with brand conscious-clients in the retail, electronics, OEM, industrial and consumer markets to develop business solutions that enhance their core competencies and long term competitive position. Using a formalized ROI model, our approach concentrates on improving clients’ cash flow by driving down total cost of ownership and improving speed-to-market.  John earned a Masters in Business Administration from the University of Wisconsin-Madison and holds a CMA certificate from the Institute of Certified Management Accountants.

Scott Baxter, President
Scott brings to Novation Industries more than 30 years of senior level operations management experience including experience with overseeing start-up engineering and manufacturing operations within fortune 500 companies.  A results-driven senior executive with demonstrated ability to think strategically and implement tactically to achieve success, Scott brings focus to continuous improvement throughout the organization including LEAN manufacturing, sourcing and supplier management, team building, project management and new business development.  Scott holds a Masters in Business Administration, a B.S. in Industrial / Mechanical Technology and an A.A.S. in Mechanical Technology.

Russ Schweizer, VP Design
Russ has provided product development consulting for Fortune 500 companies for more three decades, his innovation contributing to creating and sustaining intensive business growth. With over 30 US and foreign patents granted and in application, he brings customers extensive design, engineering, materials and manufacturing leadership, with compliance in such areas as UL, ETL, CSA and CE product safety; FDA regulatory compliance in the areas of cGMP, cGTP, Device Master Record, DHF and 510(k), and to ISO 13485, and ISO 9001 for Asian and domestic manufactured products.  Russ is an active member of the Product Development and Management Association (PDMA).

Pete Martel, Controller
Pete oversees the company’s finances, information technology and human resources functions. He brings more than 20 years experience in hiring management talent, developing technology infrastructures and managing accounting systems, as well as legal and risk management functions. He is a CMA and holds a B.S. in Finance. 

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